Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Chain hopes to redefine itself with a new shop and executive

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Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency's New York office.

The company announced its review earlier this summer after two big changes: the departure of chief marketing officer Tony Pace and the news that longtime brand mascot Jared Fogle was under investigation for his alleged involvement in child pornography.

As we now know, Pace was replaced by Chris Carroll, who served as svp of global marketing from 1999 to 2005 and now holds the position of chief advertising officer.



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