NEW YORK – Underground ad sales in New York have nowhere to go but up, due to an aggressive new program by Gannett Outdoor New York. The New York subways are being gussied up with new backlit advertising billboards, up to 200 this year, which are being phased in at subway stations throughout the city, focusing on high-traffic stations and retail hubs. The Gap signed a year-long schedule that began Jan. 1. Other underground backlit buyers include Calvin Klein, Abraham & Straus, Miller Beer and Broadway shows.
Copyright Adweek L.P. (1993)