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NEW YORK Subaru of America has handed creative and media duties to Carmichael Lynch, the carmaker has confirmed.
The client spent $200 million in domestic measured media last year, according to Nielsen Monitor-Plus.
The creative portion of the business had been with Omnicom Group’s DDB in New York, and the shift caught the agency off guard. “We are proud of the work we do for Subaru and surprised this happened,” DDB said in a statement.
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