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CHICAGO Subaru of America said it has selected AAR Partners to help evaluate agencies in a review of its $140 million ad account. The client tapped New York-based AAR following a monthlong evaluation of consultancies.
The incumbent shop, Interpublic Group’s TM Advertising (formerly Temerlin McClain) in Irving, Texas, will participate, Subaru said.
The Cherry Hill, N.J.-based client late last month said it planned to review its advertising as part of its plan to transition to a “premium global brand” [Adweek Online, April 27].
TM
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