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NEW YORK As some 600 Subaru of America dealers gather for their national meeting in Las Vegas this week, they will see interactive ads from Monster Media supporting the 2008 Tribeca and Impreza WRX, two new cars from the company, throughout the city.
The Orlando, Fla., agency has a network of interactive walls set up throughout Las Vegas. There are roughly 25 currently in place, with plans to reach 55 by year’s end.
“It allows our clients to play high-definition content and have people interact with it,” said Chris Beauchamp, shop CEO.
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