Subaru: Final List Remains in State of Flux

NEW YORK Subaru of America will not make a decision until next Wednesday about agency finalists in the review for its $165 million ad account, the client said today.

Subaru representative Mike Whelan said even after a meeting of client executives today, “The group needs to do additional research. There will be no decision today.”

The New York consultancy handling the process for the Cherry Hill, N.J., client, AAR Partners, yesterday identified the finalists as Omnicom Group’s GSD&M in Austin, Texas, its sibling, DDB in New York, and Interpublic Group’s The Martin Agency in Richmond, Va.

Whelan said a miscommunication occurred between Subaru and AAR Partners, adding, “this is not a complete or final list. There may be some additions, there may be some deletions.”

Whelan said executives will continue to go over presentations from semifinalists.

The other semifinalists that presented to Subaru within the last two weeks were: IPG-owned incumbent TM Advertising in Irving, Texas; WPP Group’s Berlin Cameron/Red Cell in New York; MDC Partners’ Colle + McVoy in Minneapolis; independent Cramer-Krasselt in Chicago; IPG’s Foote Cone & Belding and siblings Hill, Holliday, Connors, Cosmopulos and McCann Erickson, all New York; and MDC Partners’ Kirshenbaum Bond + Partners in New York.

A decision is expected in August.

—with Richard Williamson

This story updates an item posted on July 22 with news that Subaru would take more time to settle on finalists.