Subaru: The Fairest Of All

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Temerlin’s ‘Beauty’ Accents $65 Mil. TV, Print Push
DALLAS–Irving, Texas-based Temerlin McClain next week will launch a $65 million campaign promoting Subaru of America’s 1999 Outback and Forester models with renewed emphasis on “The beauty of all-wheel drive” positioning.
The campaign’s five 30-second television spots continue to use actors Paul Hogan and Judge Reinhold but drop the individual taglines used last year for the Forester (“Sport utility tough.

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