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In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company’s compact crossover five-door SUV, the Forester. Six years later, the automaker didn’t need to rely on fiction to showcase the Forester’s hardiness in the face of extreme situations. Instead, it relied on the real-life dread of California’s wildfires.
In a new 60-second spot produced by Carmichael Lynch, Subaru’s longtime creative agency of record, devastating and dramatic footage flames engulfing the West Coast shot by photojournalist Stuart Palley portray the chaos of the ecological catastrophe, and the associated dangers of documenting them.
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