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“Can advertising be good when everything else is so bad?” D’Arcy’s Lee Garfinkel posed that loaded question last week at Adweek’s 28th Annual Creative Conference in Las Vegas. “The overall dumbing down of the media has brought advertising down with it,” he said.
What’s really low, it seems, are some client IQs. Garfinkel shared feedback he’s gotten from clients and prospects over the years, and there were some doozies. “At what price range does humor stop working?” asked a Subaru exec.
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