STUFFED LOVE

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Coolness is as coolness does—at least, according to a new print ad touting Russ Berrie and Co.’s gift products.

The work features a tiny stuffed snowman decked out in a top hat and scarf. A little girl looks up at the plump fellow, who sports a carrot nose. The copy: “In a word, cool.”

The ad marks the latest phase of a branding campaign created for the Oakland, N.J.-based

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