Study: World Cup Big Globally, Still Lagging in U.S.

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NEW YORK — While the World Cup soccer tournament, which concluded at the end of last month, stands poised to challenge the Olympics as the world’s biggest marketing and media event, the sport still has a long way to go towards attracting viewers in the U.S., according to a study by Initiative Media North America

About 8 percent of Americans — or 21 million viewers — watched the World Cup compared to 85 percent of Europeans, or around 670 million people, the survey noted.

While

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