Study: Two-thirds of Consumers Reading Labels More Often

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You are what you eat and consumers are increasingly looking to see if they are another 140 calories heavier per serving, high fructose corn syrup or red dye No. 40.

A survey released today by the Nielsen Co. found that 65% of American consumers say they notice information on food packaging more often compared to only two years ago.

Sixty-seven percent of U.S. consumer claim to mostly understand what they are reading compared to 44% globally.

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