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Unicast, developers of the rich-media online ad format known as the Superstitial, today unveiled the results of an in-house case study for its recent campaign for StartupJournal.com, The Wall Street Journal’s online center for entrepreneurs.
Created by the interactive unit of Trahan Burden & Charles, a Baltimore-based agency, the online campaign featured the tagline “Mind Your Own Business” and aimed to increase awareness and generate traffic to the site.
According to Fred Jorgensen, interactive account supervisor at Trahan Burden & Charles, the cross-media campaign was designed to be consistent across offline and online media.
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