Study: Superstitials Boost Traffic

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Unicast, developers of the rich-media online ad format known as the Superstitial, today unveiled the results of an in-house case study for its recent campaign for StartupJournal.com, The Wall Street Journal’s online center for entrepreneurs.

Created by the interactive unit of Trahan Burden & Charles, a Baltimore-based agency, the online campaign featured the tagline “Mind Your Own Business” and aimed to increase awareness and generate traffic to the site.

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