Study Shows Prevalence of Consumer ‘Webrooming’

More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together information from several research reports and surveys to show the prominence of a counter trend: webrooming.

@JanetStilson janet.stilson@gmail.com Janet Stilson is a freelance writer for Adweek.