Study Shows Prevalence of Consumer ‘Webrooming’

More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together information from several research reports and surveys to show the prominence of a counter trend: webrooming.

Janet Stilson is a freelance writer for Adweek.
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