Study Shows Americans Still Love Their Big-Name CPG Brands

Reasons for the affinity include availability, reliability and marketing

a series of colorful soap containers with happy faces over hte middle

Shoppers put Clorox, M&M's, Cheerios and Ziploc near the top of their preferred items list. Getty Images

July 30, 2020

Key insight:

In a time of stress, like the global pandemic, people are reaching for what's familiar.

Since the pandemic began, shoppers have been buying a lot of packaged food and household cleaners, boosting revenue for major CPG manufacturers such as Kraft Heinz Company and Procter & Gamble.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.