Study Shows Americans Still Love Their Big-Name CPG Brands
Reasons for the affinity include availability, reliability and marketing

Shoppers put Clorox, M&M's, Cheerios and Ziploc near the top of their preferred items list.
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Key insight:
Since the pandemic began, shoppers have been buying a lot of packaged food and household cleaners, boosting revenue for major CPG manufacturers such as Kraft Heinz Company and Procter & Gamble.