Study: To Reach Bicultural Latinas, Go Mainstream

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Traditional Hispanic media may not be the best way to reach bicultural Hispanic women in the U.S., according to a study being released this week by Latina Media Ventures and Roper ASW.

Eighty percent of Latinas polled who speak both English and Spanish and are fully acculturated prefer English-language television or have no preference for Spanish programming, the study found.

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