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Though teenagers rate the Nike and Adidas brands highest in many categories of brand strength, consumers aged 12 to 17 years old were more likely to be aware of and purchase the Under Armour, Speedo and Puma brands than the U.S. population as a whole, according to the latest Brand Strength Report–Teen Edition, produced by The SportsOneSource Group.
Nike and Adidas took the top two spots on the Brand Strength Index (BSI) for the teen respondents and the overall index, scoring even higher with teens than on the overall.
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