Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Viewers are looking for laughs on their iPhones and Blackberrys, according to a new study from The Nielsen Company. Comedy is the top category in mobile video viewing, per the Mobile Video Report, a quarterly study that measures mobile subscribers who view TV or video clips on their cell phones, Blackberrys and other mobile devices.
Drawing from a sample of 3,348 viewers, the report finds that after comedy, weather ranked as the second highest video category, with sports, music and news/finance filling out the top five.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in