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The drive to sustainability is having a broad effect on consumers, with three in four defining themselves as “green,” according to a new study.
According to the survey, the green market has grown far beyond its roots as a niche, with 77 percent of consumers identifying themselves as “green.” Over half (57 percent) said they made a green purchase decision in the past six months.
Yahoo commissioned the survey, which polled 1,500 people age 18-54 in person in Los Angeles, Chicago and Portland, Ore.
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