Study: Global Branding An Endangered Species

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NEW YORK–Despite the large number of brands in the marketplace and a concerted effort by major manufacturers to expand global branding, only 43 consumer brands owned by just 23 companies have annual sales of more than $1 billion and can be defined as global.

?There are relatively few global mega-brands out there today,? said Jane Perrin, managing director of global services for ACNielsen, Stamford, Conn.

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