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NEW YORK Nearly 18 million consumers made online purchases during the 2004 holiday season, helping boost e-commerce sales 24 percent for the period, according to Jupiter Research.
In all, the research firm said 90.5 million consumers bought online in 2004, up from 72.8 million in 2003. The influx of new Web shoppers pushed holiday e-commerce sales up from $18.1 billion in 2003 to $22.1 billion in 2004. The average amount spent per customer stayed nearly constant, slipping from $248 in 2003 to $244 in 2004.
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