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The Outdoor Advertising Association of America released Tuesday (Aug. 17) a fifth study that found digital billboards don’t cause accidents. The latest study, conducted by Philadelphia-based Tantala Associates, analyzed eight years of accident records in Reading, Penn. that were in proximity to 26 digital billboards on state and local roads.
Previous studies in Cleveland, Ohio; Rochester, Minn.; and Albuquerque, N.M. all came to the same conclusion. There is no significant statistical correlation between traffic accidents and digital billboards.
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