A Study In Contrasts

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Opera fans cheer rugby players and stock traders gyrate like ravers in Kirshenbaum Bond & Partners’ new campaign for Netscape Communications, the client’s first TV foray.
One spot opens with a shot of a well-dressed opera crowd, then cuts to mud-faced rugby players. The scenes play off each other to violin strings and a hip-hop beat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in