Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A vast majority of consumers find advertising a reasonable tradeoff for free online video content. According to data from Motion, Ipsos MediaCT’s ongoing digital video tracking study, three out of four digital video consumers are amenable to advertising in exchange for long-form video such as TV shows and movies.
The data, collected in February, is based on the responses from 1,100 digital video users aged 12 and older.
Advertising becomes less acceptable to consumers as the video content becomes shorter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in