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This year will mark the first time in U.S. history that broadcast television gets more advertising dollars than newspapers, according to a new study.
If the prognostication from Veronis Suhler Stevenson is correct, broadcast TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held since the late 18th century, the start of such record-keeping.
However, the TV networks ought not get too complacent: three years from now, the Internet will take over as the leading generator of advertising revenue, VSS says.
According to VSS, a media private-equity firm, Internet advertising will boast a nearly 19% compound annual growth rate from 2007-12, compared with just over 2.5%
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