Study: Blacks More Attached to Media Brands Than Whites

Report bodes well for Google and Apple

African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New York-based marketing firm’s report, blacks are 7 percentage points more attached to broadcast and cable channels while showing 5 percentage points more affinity toward digital properties.