Student Athletes Are Already Scoring Big for Brands

Inmar and Unilever partner with college players to reach younger, more local consumers


College athletes are fairly new to marketing, but they’re already changing the game for companies including Unilever.

It’s been little more than four months since the NCAA allowed student athletes to make money from name, image and likeness (NIL) rights. The collegiate sport governing body’s July 1 decision made it possible for college players to offer private lessons, license merchandise, run podcasts, promote brands on social media, stream on YouTube and Twitch, or open a small business.

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