Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Companies like StockX and Outback Steakhouse seek out sports stars for representation

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Despite the excitement and attention that comes with college football Bowl Games in December or college basketball’s March Madness, there’s been a financial inequality that has permeated throughout the NCAA.

During the 2016-2017 season, the NCAA topped $1 billion in annual revenue for the first time. NCAA conference the SEC could potentially reach $1.3 billion in revenue for its 2024-2025 fiscal year based on estimates. Despite all of this, up until July 1, NCAA athletes were not able to profit off their names, images and likenesses.

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