Structural Damage

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As advertising people, we understand fads for what they are: trends or crazes that come and go quickly. If we buy into a fad, it’s with the idea that we will not invest much of our hearts, souls or future in it. It will eventually become a distant memory.

Brand teams are an organizational fad quite a few agencies have been suckered into using. But they have done more to stifle ad agency creativity than any fad in advertising over the past 20 years.

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