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Perich + Partners has been selected by Strong Capital Management to develop and implement a major regional marketing effort in 2002.
The campaign, slated to include TV, radio, direct and print, will be the first integrated effort for Strong, according to Ernie Perich, president and founder of the Ann Arbor, Mich., agency.
The campaign will be tested in one medium-sized market in early 2002 and then considered for national rollout later in the year, he said.
Strong, a $45 billion mutual fund and brokerage company headquartered in Menomonee Falls, Wis.,
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