Diversity, Equity and Inclusion

A Broadcast Event Producer on the Need for Diverse Teams and Black Freelancer Opportunities

Strong Brew's Leah Harper-Lane says POC talent often don't get chances to break through to mainstream events

leah-lane-black-freelancers-PAGE-2020 — Leah Lane founded Strong Brew in 2016.Strong Brew

June 22, 2020

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Before the Covid-19 pandemic wiped out 2020’s live events calendar, Leah Harper-Lane was preparing to help produce a tentpole event for a media brand that typically draws around 20 million online impressions. During a planning meeting, Harper-Lane noticed something that’s been common in her 20-year career producing live broadcast events.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Diversity, Equity and Inclusion

A Broadcast Event Producer on the Need for Diverse Teams and Black Freelancer Opportunities

Strong Brew's Leah Harper-Lane says POC talent often don't get chances to break through to mainstream events

Ian Zelaya

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Ian Zelaya