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Stroh Brewery Co. has moved its media planning and buying account from W. B. Doner & Co. to SFM Media.
This is the second time this year that Stroh has changed media agencies. In February, the client plucked its creative and media buying account from Hal Riney & Partners in San Francisco and moved it to W.B. Doner in Southfield, Mich.
Doner retains creative duties on the account, which is shared between its Southfield and Baltimore offices.
The client, based in Detroit, budgeted about $20 million for advertising this year, a source said.
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