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Freedman Gibson & White creatives take a cue from Dilbert in their latest campaign for biggs Hypermarket.”
After seeing a depiction of the hapless cartoon character being hounded to join a grocery store’s frequent-buyers club, a light bulb went off at the Cincinnati shop.
“We thought it could be an interesting idea for a unique and humorous tie-in for bigg’s,” said Tim Gibson, agency partner and creative director.
The shop bought the rights to the comic strip, adding the bigg’s logo and “True minimum price” tag.
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