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NEW YORK Peter Stringham, the outgoing global marketing chief at HSBC Group, is said to be in advanced negotiations to become CEO of WPP Group’s Young & Rubicam Brands, per sources.
As such, Stringham would fill a vacancy created by the December exit of Ann Fudge.
Y&R Brands is a multidisciplinary group that encompasses Y&R, Wunderman, Landor Associates, Burson-Marsteller, Sudler & Hennessey and other specialty units in the marketing communications realm.
Fudge had been worldwide CEO of both Y&R Brands and the Y&R ad agency; in June, Hamish McLennan replaced her in the latter role.
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