Streamlined AST Computer Selects Marketing

AST Computer in Irvine, Calif., has named Marketing And its lead agency, without a review.
The Culver City, Calif.-based shop has handled the computer manufacturer’s print, collateral and direct advertising duties for more than four years. AST’s previous lead agency, Anderson & Lembke in San Francisco, resigned the account in December.
“We became their natural choice,” said John Thompson, principal and executive vice president at Marketing And. “We were rewarded not only for knowing their business but for our performance.”
The agency picks up additional strategic and corporate ad duties, including broadcast advertising for the company, which is a wholly owned subsidiary of Samsung Electronics.
“We’re relaunching AST with a new business strategy, and Marketing And best understands and responds to our needs,” said Dennis Trombley, AST’s director of corporate and marketing communications.