Strawberry Shortcake and Care Bears Pack Their Bags

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Cute and cuddly iconic properties, Strawberry Shortcake and Care Bears, have been sold for $195 million to a privately held Canadian entertainment and publishing company that’s on a mission to be a player in the kid business. The seller, American Greetings, will retain licensing rights for 10 years in some of the most lucrative categories like greeting cards, party goods and calendars.

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INDEPENDENCE DAY SALE

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