Stranger in a Strange Land

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When client executives cross over to the agency side

So, you want to run a big multinational advertising agency. Not too many years ago, the path to such a high-powered job was obvious: Get a job in the ad business. Work your way up through the ranks. Hitch your wagon to a major client. Or start your own shop, win a lot of new business, get bought and find yourself in line for a leadership position at the mother ship.

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