Strange Bedfellows

What do an executive, a little girl and a duck have in common? Each plays a role in new ads for chains owned by Promus Hotel Corp.
The businessman appears in a TV spot (shown here) that captures the ambience of Embassy Suites. As he exits a spacious room, his door opens to a courtyard of trees and sunlight. A voiceover says: “Embassy Suites. A design for living.”
The girl symbolizes the friendly service at Hampton Inn. She cracks smiles while standing next to a cardboard box with a painted face. And the duck–representing Homewood Suites–urges migratory business travelers to “follow your instincts.”
The Embassy and Hampton spots, part of a $29 million campaign via TBWA/Chiat/Day in New York that breaks today, are designed to attract different types of travelers, said Megan Kent, the shop’s director of account planning. They are TBWA/C/D’s first for Promus since the shop won creative duties on the roughly $40 million account last year.
The duck spot is part of a $3 million campaign from The Sawtooth Group, Woodbridge, N.J. which breaks next week. DDB Needham, Chicago, handled Memphis, Tenn.-based Promus’ media.
–Andrew McMains