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If you’re looking for news—not noise—ABC News is where it’s at, according to two new spots by Blum Ellenson.
The work is currently running on ABC affiliates. One ad features images of anchors such as Peter Jennings and Barbara Walters intercut with onscreen copy. “No confusion,” reads the text. “No spin. No sensationalism.” At the end, the word “no” transforms into “know,” concluding with “what you need to know.”
In the second one, a stack of TVs show different kinds of news foot age, as a hand changes channels via a remote.
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