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Red Ball Tiger has taken time from making ads about men’s apparel to take a stand on gun control.
Shootings in schools across the country prompted the San Francisco agency to create a TV ad promoting gun registration. Now the shop is looking for corporate sponsors, particularly in Silicon Valley, to come up with $5 million to air the ad during prime time in key markets with political races afoot. Agency partners are sending letters to top executives of large,
well-known brands.

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