Storymail Enters Rich-Media E-mail Fray

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San Francisco—With clickthrough rates on banner ads hovering around .3 percent, many online marketers are turning to e-mail as a viable outlet for their ad messages.

A growing number of interactive marketing companies are adding mul timedia capabilities to e-mail, including Los Gatos, Calif.-based Storymail, which today launched its proprietary rich-media e-mail product.

Called “stories,” Storymail’s product lets advertisers embed transactional opportunities into rich-media e-mails.

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