Story Worldwide Takes Byte for Digital

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Custom communications shop Story Worldwide is adding digital capabilities by joining with Byte Interactive.

Story works for clients like Degree and Lexus, creating everything from specialty magazines and Web extensions to video-on-demand programs. It recently collaborated with Byte in Norwalk, Conn., on CTU: The Rookie, a Web-based series for Unilever’s Degree deodorant.

“We’re entering a post-advertising age where consumers are beginning to dictate how content is created,” said Simon Kelly, COO of Story.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in