Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Enter Marvel; the comic giant has given the FDOC's hokey mascot, Captain Citrus, a head-to-toe makeover. Will it be enough to make a difference? Adweek spoke with FDOC spokesman David Steele to find out more.
How did the collaboration with Marvel come about?
The idea to redesign our existing Captain Citrus program came up during a conversation our team had with Marvel earlier this year, out in [Los Angeles].