The Story of Marvel’s New Branded Superhero, Captain Citrus

How Florida's Department of Citrus got its own crusader

The Florida Department of Citrus (FDOC) needed a hero. With a rampant disease called greening hurting the production of oranges, declining sales and rising prices, times haven't been easy.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.