Brand Marketing

The Story of Marvel’s New Branded Superhero, Captain Citrus

How Florida's Department of Citrus got its own crusader

By Kristina Monllos

September 25, 2014

The Florida Department of Citrus (FDOC) needed a hero. With a rampant disease called greening hurting the production of oranges, declining sales and rising prices, times haven't been easy.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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