The Story Behind Wieden + Kennedy's #BlackLivesMatter Website Statement

The agency wants to encourage positive dialogue

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As much of the United States reels from a week of violence that left two civilians and five police officers dead in Louisiana, Minnesota and Texas, Wieden + Kennedy has received attention both within and beyond the ad agency world for making its own statement on #BlackLivesMatter, the social media-driven movement that inspired protests across the country.

Around the end of the work day on Thursday (several hours before officers came under fire at a protest in Dallas), the agency's website disappeared and was replaced by this full page note:

"Why your black co-worker seems especially bitter today…

Why your black co-worker seems especially sad today…

Why your black co-worker seems especially quiet today…

We are processing.

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