The Story Behind One of the Most Beautiful Real Moments in Advertising

Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—”Reality, most of the time, sucks.”

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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