The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game

Incorporates real life, from family members to travels

In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people excited about the app's simple premise of players working to become A-list celebrities by starring in photo shoots and appearing at high-profile events.

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