Stories you’ll find in this week’s print edition of Adweek West Edition

Cleared for Takeoff
Rubin Postaer and Associates introduces the Honda Pilot SUV with a $30 million campaign.

Agency Expedition
North Face Goes Into Review
The North Face, best known for its outdoor clothing and equipment, is going on a search of its own. The San Francisco client has kicked off an agency review. Although billings are modest, many California agencies are lured by the brand’s marquee appeal.

Grey’s Day
Grey’s San Francisco office has been busy pitching business since president
Casey Jones arrived last fall. The focus finally paid off when the shop’s darkGrey division edged out TBWA\Chiat\Day and JWT & Tonic for Cisco Systems’ $50 million ad account.

In and Out
Staffers are moving up and moving out at Goodby, Silverstein & Partners. The San Francisco agency has selected John Weber to handle the retail side of the $300 million Saturn account. Meanwhile, the shop has lost two top creatives, who have decided to return to Chicago.

Tough Stuff
Carl’s Jr. adds another layer to its Six Dollar Burger advertising with a campaign from Mendelsohn/Zien. Introducing the line, “Some guys don’t do 49-cent Tuesdays,” ads move away from a product focus and address the macho guys who eat the oversized burgers.

Credit is Due
Chuck Woolery was amazed (and why wouldn’t he be?) to find black marks on his credit report. He shares his frustration in a new Inter/Media spot for

Under a Groove
The concept is ingenious, the look isauthentic, and the groove is stone cold. Barbara Lippert on the Hughes brothers’ superfunky ’70s-nostalgia campaign for Nike basketball. Plus, Rebecca Flass goes on location to watch Snapple bottles turn into headbangersfor Deutsch’s newest spot. A look at Rock the Vote’s twist on patriotic classics.
Also, Briefs.