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Price Check
Hyundai reviews media auditing firms to ensure that Carat’s buying promises hold up.
Being Served
IHOP Issues RFP in Creative Review
Twenty-one shops have been invited to contend for the creative portion of IHOP’s $30 million account. Previously handled by Heil-Brice Retail Advertising, the business will primarily include broadcast work, according to the RFP.
That’s the Life
D’Arcy in Los Angeles lost out on Mars’ Whiskas and Uncle Ben’s Rice accounts, but the shop has won Herbalife’s $10 million-plus global ad account.
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