Stories you’ll find in this week’s print edition of Adweek West

IHOP Restaurant Next Course?
IHOP and Heil-Brice part ways, raising the possibility of a $30 million creative review.

Leagas Rising
Shop Wins Sega, Mavi Jeans
Sega of America and Mavi Jeans have parked their accounts at Leagas Delaney in San Francisco. The wins, which add nearly $35 million in billings, are a pivotal development for the agency, which has retrenched this year under new management.

Three’s Company
A “new tier” of creative leadership has emerged at Deutsch/LA. The agency has promoted three associate creative directors from vice president to senior vice president. They become the highest-ranking creatives in the 40-person group.

Noble pursuit
After 14 months as chief creative at BBDO South, Jim Noble is returning
to the West Coast. Although he has mostly worked at major agencies during his career, including the former GMO/Hill, Holliday in San Francisco, the plan now is to hang up his shingle and go it alone.

Winning Ticket
The review for the California Lottery’s general-market account seems
never-ending. But the state has picked an agency to handle its African American account. Lagrant Communications of Los Angeles bested two other shops for the business.

Gay Play
The Australian Tourism Commission targets the gay community with a provocative campaign from Dailey & Associates promoting the Gay Games, to be held in Sydney in November.

Deja Vu
Ad agencies frequently parody spots from other shops. But when does referencing someone else’s work become trademark infringement? Rebecca Flass looks at the case of Nike vs. Sega. In Critique: Lowe’s last work for Heineken is as smart and lighthearted as ever-even in the men’s room. Plus, Best Spots of March and Briefs.