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Trade Secrets
Agencies are again buzzing about print production practices as details emerge
of the federal probe of a former Grey executive.
Not So ‘Different’
Goodby Readies First Saturn Ads
Goodby, Silverstein & Partners’ working tagline for Saturn doesn’t veer too far from the original from former shop Publicis & Hal Riney. Goodby is considering “It’s different in a Saturn” for the car maker’s upcoming campaign promoting a spring sales event.
Another Round
Wine maker Robert Mondavi has invited at least four shops to make creative presentations in the review for its $15 million account.
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